Our Story

As we celebrate 30 years of operations, we look back at the many years of hard work and commitment that brought us here.

Our founders had a vision to avail quality supplements in East Africa. At the start, supplements were not readily available and consumer awareness of the use of supplements was at its infancy. This started the journey of sourcing, education, marketing and distribution. From day one, we recognized the need to create awareness by educating consumers and retailers on the safe use of supplements.   

We owe our success to the amazing customers we have served over the 30 years, the wonderful manufacturers of supplements and personal care products with whom we have long standing relationships and the dedication of our staff whose collective team spirit drives us forward every day.

Our team members, who have been with us for many years, uphold the core values of;

Teamwork: To work together to achieve a common goal and purpose.

Empower: To have authority or freedom to perform your job to enable individual growth.

Accountability: To be responsible and answerable for what you do.

Respect: To have regard for other’s feelings, views, and roles.

Looking back, we are incredibly proud of what we’ve built together. But more importantly, we’re excited about what lies ahead. As we continue to grow and adapt, we remain committed to providing top-tier service and products to our partners and customers.

The future is bright and we’re just getting started!